Organizational Change and Development by Pearsona

Organization Development 159

processes, using behavioural science knowledge. Bennis

(1969) described OD as a response to change, and believed it

to be a complex educational strategy intended to change the

beliefs, attitudes, values and structure of organization, so that

they can better adapt to new technologies, markets and chal-

lenges, and the ‘dizzying’ rate of change itself. French and

Bell (2001) dene OD as a long-term effort led and supported

by top management to improve an organization’s visioning, empowerment, learning and problem solv-

ing processes through an ongoing, collaborative management of organizational culture—with special ...