Organizational Change and Development by Pearsona

26 Organizational Change and Development

functioning, whereas incremental changes are small changes

in the line of the organization’s business. Understandably,

incremental changes are less disturbing for the organizational

members, but in the case of fundamental changes, organiza-

tional members are often taken in for a rude shock.

Similarly, when adjustments and related strategies are

decided in apprehension of possible changes, these are called

proactive changes. But when the organization accommodates

itself when facing already imposed changes, these are called

reactive changes. In fact, reactive changes as a change strat-

egy are actually ...