Repeatability

5

1

The Great

Repeatable Model

What do a tiffin tin, a Billy bookcase, and Michael Jordan have

in common?

Each is central to a business success story that transformed

its market. Each is emblematic of a company that learned to

replicate and adapt its early successes over and over, often for

decades, in a world of constant change.

It is an uncommon message, perhaps, in a world so domi-

nated by change, where siren-like voices of gurus, analysts, and

pundits preach “reinvention” on the part of companies. We find

the opposite. Our data shows that simplicity, focus, and mas-

tering the art of continuous change nearly always trump strate- ...