Repeatability

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Appendix 4

Lexicon of Key Terms

Below we have listed the key terms that we use throughout the

book. We only explain terms that aren’t broadly used in general

business language. For all terms, we refer for further explanation

to chapters in this book, one of our earlier books, or other books

or articles. Terms in the explanations that appear in italics are

further explained in separate lemmas.

TABL E A 4 -1

Activity system

The combination of the core sources of

differentiation and their key supporting

activities, which jointly encompass the

competitive advantage of a company. See

chapter 2 of this book.

Adjacency

A business within a company that ...