The Great Repeatable Model
15
Lessons from Businesses with
Enduring Success
Sustained success in a world of more rapid change is not easy.
It requires the simultaneous ability to focus and improve your
deepest strengths of the past while at the same time adapting your
business and adding new capabilities for the future. Within the
world of science, you find that the most enduring and adaptive
systems, from genetics to the design of the Internet, have a set of
common architectural principles at their core that help to achieve
this balance of focus and adaptation. When we studied the most
enduring and adaptable businesses, we found the same thing.
One elite group we called “rocket ships.” These were notable
for the speed of their profitable growth, ...