Repeatability

A Well-Differentiated Core

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power. After more than seven years in the making, they

filed for a patent in 1958 for the basic eight-studded

LEGO Brick that has not changed since then. When

the wooden factory burned in 1960, the son decided to

focus on only making plastic bricks. Every one of the

seven thousand pieces binds as [if] glued, and [they]

do not fall apart. That is the essence of the scalability

of the product and the platforms on which brick sets

are created.

He wanted to be the best, not the biggest, and

to stay with his core philosophy and his core brick

product, which he did until his death. In the mid-1970s

his grandson, Kjeld Kirk Kristiansen, took over and

extended further the strategy of the repeatable ...