Leadership: Freedom or Framework?
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around the company. We cascaded communications endlessly,
from the Executive Team to the CEO Forum, to the Change
Leaders conference, to our global team at the front line.”
24
Indeed, we have found that more than 90 percent of com-
panies satisfied with their financial performance believe that
“culture is as important as strategy for business successes.”
25
Truly understanding that culture, and its natural tendency
toward freedom or framework, is critical to customizing the
right approach to the strategic nonnegotiables that will “pull”
the strategy throughout the organization.
The CEO as Guardian of Design Principle 3:
Closed-Loop Learning
The third design principle is ...