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Repeatability
book

Repeatability

by Chris Zook, James Allen
February 2012
Intermediate to advanced
256 pages
6h 41m
English
Harvard Business Review Press
Content preview from Repeatability
R EPEATA BILI T Y
186
fight the future—that is, continue to promote traditional film
as long as possible. With a brand as important as Kodak, a rapid
move and an endorsement of digital would accelerate consumer
moves from traditional film. This was not bad management
putting its head in the sand; this was simply management trying
to preserve economic value and responding to incentives.
And that is the ultimate challenge of adaptation: it is expen-
sive. Given that, it can easily feel better to fight adaptation, ride
the core business a little longer, and hit short-term earnings tar-
gets. We studied forty cases (see figure 5-5) of companies
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Publisher Resources

ISBN: 9781422143704