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For instance, we all have the same size offices, no
designated parking spots other than one reserved in
the name of Sid, and we collect feedback from various
levels of the company that interact with a new recruit—
not just the managers doing the interviews—on their
perception of people who want to work here. These
routines reinforce our repeatable model. We believe
that the person on the front line must take care of the
customer and have wide parameters of action, but with
clear principles and rules that we all share. We never
want people to say, “I have to check with a manager,”
when they are serving customers. We conduct focus
groups with our front line associates to get honest
feedback ...