Repeatability

R EPEATA BILI T Y

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over one that was not so, while fending off new challengers in a

dynamic market that has seen monumental changes in the eco-

nomics of sports, dramatic shifts in media, channel evolution,

and the Internet, and the advent of new materials technology

and supply chain patterns.

Three companies on three continents in three very different

markets. Each—furniture, athletic shoes, food delivery—looks

like a commodity on the surface, yet a closer look shows that

each actually has had enormous change to deal with on many

dimensions, from customer needs to channel shifts to tech-

nology to the Internet. Yet, each has managed to adapt, to

continuously improve, and to fend off a constantly changing

onslaught of competitors. ...