R EPEATA BILI T Y
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are going to guarantee you the lowest airfares in Europe, by a
distance . . . And that’s what people really want—affordable, safe
air transport from A to B. It’s a commodity. It’s not some life
changing sexual experience, which is what the other high-fare
airlines have tried to convince you it is.”
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The model of Ryanair differs sharply from that of Sin gapore
Airlines (SIA), whose financial performance is about its only
point of similarity with Ryanair. SIA has been profitable every
year since its founding in 1972 and has won the Readers’ Choice
Award for Global Airlines from Condé Nast Traveler an aston-
ishing twenty-two of twenty-three times by offering passengers
just the type of service that O’Leary derides. ...