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is replete with examples of strong core businesses that lost their
focus and market position due to such controllable factors.
Simplicity Makes You Healthier
The most lasting way to overcome creeping internal complexity,
we believe, is to become more disciplined about simplicity. The
design principles of the Great Repeatable Models are well suited
to reduce organizational complexity, as is shown by many of
the examples of rejuvenation that we looked at: think back to
LEGO, DaVita, P&G, Hilti, and MSC. They help to bring leaders
back to the front lines and make it easier for people throughout
the organization to make coordinated and faster decisions.
External complexity of markets and customer needs is dif-
ferent because ...