Repeatability

R EPEATA BILI T Y

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Principle 3: Systems for closed-loop learning

The Great Repeatable Models exhibited more self-conscious

methods than their competitors, on average, to perceive and

try to adapt to change. They especially tended to have well-

developed systems to learn and drive continuous improvement

across the business, leveraging the transparency and consis-

tency of their repeatable model. The methods we describe

later—of how Apple and LEGO and Vanguard stay in touch

with their customers or how Toyota and Danaher and AB

InBev stay in touch with frontline production experience—are

examples.

The second form of closed-loop learning relates to those less

frequent situations when fundamental change in the market- ...