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Appendix 3
Summary of
Top Thirty Case Studies
Below we have summarized the thirty most important case
examples we have used in this book. They are listed in alphabeti-
cal order.
AB Inbev is today the combination of Ambev, the leading beer
company in South America; Interbrew, one of the leaders in
Europe; and, recently, Anheuser-Busch, the leader in North
America. It is now the largest beer company in the world, with
2010 revenues of $36 billion. Central to the success of AB Inbev is
its repeatable model for managing costs, operations, and assets,
which traces much of its origin to the Brazilian Ambev. Ambev
reports separate results, not distorted by the continuous string
of combinations driving the parent company, and has shown a