R EPEATA BILI T Y
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you can find lists all over the place in business that mas-
querade as core principles. Even Enron—perhaps the most
vilified company of its generation—claimed to have state-
ments of values, including phrases like these: “We treat others
as we would like to be treated ourselves . . . we do not tolerate
abusive or disrespectful treatment. Ruthlessness, callous-
ness, and arrogance don’t belong here.”
7
But these imposters
are not what we are talking about. So how can you make sure
that your nonnegotiables are not ineffective, and even ironic,
like those at Enron? Here are seven characteristics of effective
nonnegotiables.
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