Repeatability

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Appendix 1

Research Methodology

Companies Researched

We studied a wide range of companies across industries, in both

mature and emerging markets, to understand how the great

repeatable business models work in practice. The overview

below provides a list of the companies that were most influen-

tial for the theses of the book. Many of them are profiled in the

main text.

We started by looking at several hundred companies that

appeared in lists of successful companies (such as the Fortune

500), showed up in our own analyses of best-performing com-

panies, or were suggested to us by our colleagues or clients. We

then applied the following criteria for each of these companies

in order to select the following list:

• Mature, proven ...