Web-page design is an art unto itself, with a broad array of graphic considerations that don't apply when you're working with printed media. Most computer magazines run design articles from time to time, and no two seem to agree on what constitutes an outstanding design. A topic as simple as frames versus no frames can trigger flame mail worthy of a barroom brawl.
That said, all would-be Web-page designers should keep a few simple tips in mind:
Obey the Web design corollary to the KISS principle—Keep It Small, Stupid. Nobody likes to wait for downloads.
FrontPage has a handy reminder, down on the status bar, ...