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SPIKE your Brand ROI: How to Maximize Reputation and Get Results
book

SPIKE your Brand ROI: How to Maximize Reputation and Get Results

by Adele R. Cehrs
February 2015
Intermediate to advanced
240 pages
5h 16m
English
Jossey-Bass
Content preview from SPIKE your Brand ROI: How to Maximize Reputation and Get Results

Foreword

Adele Cehrs attended a program I presented at ASAE's Annual Conference in Dallas, Texas, in which I introduced a method that shows how to create a one-of-a-kind competitive edge to make your priority project stand out in a crowded marketplace.

Adele was the star in one of our practice pitch sessions. I was impressed with her crackerjack smarts about the PR/marketing industry, and we continued our conversation following my program.

As soon as I heard about Adele's innovative approach for “Maximizing or Minimizing Your 15 Minutes of Fame or Shame,” I told her, “That's a million-dollar idea. You've got to write a book about that.”

Here it is!

Did you know Advertising Age reports there are 35 companies in the United States that spend more ...

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Publisher Resources

ISBN: 9781118976661