Foreword
Adele Cehrs attended a program I presented at ASAE's Annual Conference in Dallas, Texas, in which I introduced a method that shows how to create a one-of-a-kind competitive edge to make your priority project stand out in a crowded marketplace.
Adele was the star in one of our practice pitch sessions. I was impressed with her crackerjack smarts about the PR/marketing industry, and we continued our conversation following my program.
As soon as I heard about Adele's innovative approach for “Maximizing or Minimizing Your 15 Minutes of Fame or Shame,” I told her, “That's a million-dollar idea. You've got to write a book about that.”
Here it is!
Did you know Advertising Age reports there are 35 companies in the United States that spend more ...
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