February 2015
Intermediate to advanced
240 pages
5h 16m
English

“The court of public opinion doesn't wait.”
—RONN TOROSSIAN, author of Immediate Release
The more than 3.5 billion pieces of content shared each week on Facebook, 234 million websites, and 126 million blogs certainly makes for tricky tracking of online conversations. According to a recent study by Socialcast, 71 percent of social media staff have only one to four years of experience (Horton 2011). This leaves many organizations vulnerable to crisis situations they may not be prepared to handle.
As a first step, we advise clients to create a crisis action team and process for responding. The ...
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