February 2015
Intermediate to advanced
240 pages
5h 16m
English
Content preview from SPIKE your Brand ROI: How to Maximize Reputation and Get Results
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SPIKE Spotting
“PR cannot overcome things that should not have been done.”
—HAROLD BURSON, cofounder of Burson-Marsteller
Many organizations and businesses try to attach themselves to real-time events that make no sense for their brand, product, or market position. There is a famous example of a real-time social media response strategy by Oreo, during Super Bowl XLVII. When the lights went out in the stadium, the snack food capitalized on the viewership and opportunity for exposure with a tweet that said, “You can still dunk in the dark.”
Why did it work? Because a snack food is something we talk about and pay attention to during the Super Bowl. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.