February 2015
Intermediate to advanced
240 pages
5h 16m
English
Content preview from SPIKE your Brand ROI: How to Maximize Reputation and Get Results
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Maximize (or Minimize) 15 Minutes (or Days) of Fame or Shame
“In the future, everyone will have fifteen minutes of fame.”
—ANDY WARHOL
Long past its 15-minute expiration date, the famous Andy Warhol quote from the 1960s golden age of traditional media still resonates in the age of social media, blogs, YouTube stars, and the Kardashian sisters. But the truth is, Warhol's snappy saying needs to be updated to fit today's “build ’em up, knock ’em down” media-centric society.
After you experience a positive or negative SPIKE in exposure, you have to learn how to navigate the following 15 days of attention that will either bring you fame—or shame. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.