February 2015
Intermediate to advanced
240 pages
5h 16m
English
Content preview from SPIKE your Brand ROI: How to Maximize Reputation and Get Results
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The Fairness Fallacy and How to Call a Time-Out When Things Go Bad
“Life is never fair, and perhaps it is a good thing for most of us that it is not.”
—OSCAR WILDE
All organizations, no matter how truly noble their cause, eventually find themselves under attack. Yet there persists a common misconception that good deeds alone will safeguard an organization from scrutiny. We refer to this delusion as the fairness fallacy.
What's worse is that decision makers with this false assumption often fail to develop a comprehensive crisis communications plan. Doing so seems like a waste of time and resources because they believe their code of conduct shields ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.