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SPIKE your Brand ROI: How to Maximize Reputation and Get Results
book

SPIKE your Brand ROI: How to Maximize Reputation and Get Results

by Adele R. Cehrs
February 2015
Intermediate to advanced
240 pages
5h 16m
English
Jossey-Bass
Content preview from SPIKE your Brand ROI: How to Maximize Reputation and Get Results

Acknowledgments

I want to personally thank all of the corporate and association partners who shared their insights and enriched this book with their experience and knowledge. I'd also like to sincerely thank my staff at Epic PR Group, especially Jenna Gregory-Sperry, for all of their contributions to this book. A special thank-you goes to Sam Horn, who gave me the courage to bring this book to life.

Also, thank you to Suzi Wirtz for her insightful and meticulous editing talent.

Thank you to everyone who contributed to make this a collective success.

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Publisher Resources

ISBN: 9781118976661