About the Author

Adele Cehrs, the owner of Epic PR Group, has served as PR strategist, corporate counsel, and crisis-management advisor for clients such as Yum Brands, DirectTV, Dole, Johnson and Johnson, DuPont, Lockheed Martin, Verizon, Monster, Georgetown Cupcake, Sara Lee, and the Convention Industry Council. Prior to owning her own company, Adele was an executive at top PR firms in New York City and Washington, DC, including TSI Communications and Ogilvy Public Relations Worldwide, and served as a spokesperson for companies such as DuPont, 1-800-Flowers, Transwestern Properties, MCI/WorldCom, and DirectTV.

She is a frequent media expert for CNN Headline News, NPR, Fox Business, CBS, NBC, Voice of America, Inc., Bloomberg Businessweek, PRWeek, ...

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