SPIKE your Brand ROI: How to Maximize Reputation and Get Results

Preface

I've always considered timing and focus to be the platinum standard for any social media, PR, marketing, or advertising campaign. I had also always considered this to be automatic and as involuntary as breathing. But, when I started seeing tons of content that made no sense—people news-jacking stories that were completely wrong for their brand and the promise of engagement as a marketing silver bullet—I knew something had to change. When I embarked on this project, it struck me that too few people were actually successful at showing the value of their marketing efforts. On closer inspections, my suspicions were confirmed.

Social media experts and content marketers were recommending that brands create more content on more channels. PR ...