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Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
book

Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising

by Cheryl A. Clarke
January 2009
Beginner content levelBeginner
212 pages
5h 33m
English
Jossey-Bass
Content preview from Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
chapter TWO
Research and Relationships
Finding and Cultivating Your Audience
Authors of children’s literature don’t want their books sitting on the shelves of a bookstore’s sci-fi section, and sci-fi writers would be unhappy to find their stories plunked down in the middle of the romance section. That’s because storytellers, and in this case authors, want to reach their primary audience: that segment of the population most likely to purchase and read their works. So writers of children’s fiction want their titles placed in the children’s literature section, and sci-fi writers are happiest when their creative works are located with other books of the same genre.
 
The notion that writers (not to mention their publishers) want to get their ...
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Publisher Resources

ISBN: 9780470482865Purchase book