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Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
book

Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising

by Cheryl A. Clarke
January 2009
Beginner content levelBeginner
212 pages
5h 33m
English
Jossey-Bass
Content preview from Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising

GIVING THE LEAD CHARACTERS A VOICE

In most stories, readers get further insight into the characters through dialogue—what the characters actually say and how they say it. Are you aware that you can use dialogue in your proposal stories as well? In grant proposals, client quotes and testimonials serve as the dialogue.
Quotes are especially powerful because through them the proposal reviewer “hears” directly from your agency’s clients in their own words. Information is no longer being filtered through your voice as the writer, but instead comes straight from the heart and soul of the people who have been served by the agency. But keep in mind the adage: less is more. Use client quotes and testimonials sparingly. A single eloquent quote that ...
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Publisher Resources

ISBN: 9780470482865Purchase book