Skip to Content
Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
book

Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising

by Cheryl A. Clarke
January 2009
Beginner content levelBeginner
212 pages
5h 33m
English
Jossey-Bass
Content preview from Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising

USING DATA AND STATISTICS EFFECTIVELY

In describing the problem or need, a judicious use of data and statistics can help strengthen your agency’s story by demonstrating the magnitude of the problem. Numbers, graphs, and charts can visually convey mounds of information and put a large exclamation point on the problem. I use the term “judicious” deliberately. Include data and statistics wisely, which usually means sparingly. Forcing the reader to swim through a sea of numbers does little, if anything, to bolster your agency’s case. You want to select data that are relevant, which means data that are both current and geographically appropriate.
What data to include in a proposal story is a very important consideration, as is substantiating ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Fundraising For Dummies, 4th Edition

Fundraising For Dummies, 4th Edition

Beverly A. Browning
Effective Fundraising

Effective Fundraising

F. Warren McFarlan
The Fundraising Reader

The Fundraising Reader

Beth Breeze, Donna Day Lafferty, Pamala Wiepking
Social Media Marketing All-in-One For Dummies, 5th Edition

Social Media Marketing All-in-One For Dummies, 5th Edition

Michelle Krasniak, Jan Zimmerman, Deborah Ng

Publisher Resources

ISBN: 9780470482865Purchase book