WHOSE NEED IS IT ANYWAY?
I want to be absolutely clear about something. The problem or need, the antagonist that I’ve been discussing, is the one faced by your agency’s clients. Their needs are the focal point of a successful grant proposal. A grant proposal is not about the needs of the nonprofit agency.
This can be a confusing issue for grantwriters, especially those new to the field, so let me offer some further clarification. Suppose an agency is in need of new capital equipment, specifically new computers. The agency shouldn’t seek grant support to purchase new computers by making the case that its staff members will benefit. Instead, the agency should keep the spotlight on the clients—the main characters of its story. The proposal ...