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Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising by Cheryl A. Clarke

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KNOW WHAT YOU’RE RAISING MONEY FOR

In grantseeking, as with all fundraising activities, it is critical for anyone working on a proposal to know specifically what the agency is raising money for. The financial needs of a nonprofit agency fall into six broad categories. So far, I have referred to only one of those six, which is program or project support. (Note that a project is a task—something of limited duration—whereas a program is something likely to continue indefinitely.) The other five categories of financial needs are the following:
Funds for capital or equipment purchases. This is so-called bricks-and-sticks or bricks-and-mortar funding, which includes funding for things like building or renovating facilities, acquiring raw land, ...

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