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Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
book

Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising

by Cheryl A. Clarke
January 2009
Beginner content levelBeginner
212 pages
5h 33m
English
Jossey-Bass
Content preview from Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising

APPEAL LETTERS

Appeal letters are probably the most obvious vehicle for applying the storytelling method. Typically, appeal letters have an emotional tone, as they are used to motivate individuals to make a donation, be it a first-time, renewal, or upgraded gift (it is rare for major gifts to come in response to a written appeal). An appeal letter must open with a strong hook. This encourages the reader to keep reading. Appeal letters use vivid, precise language. They frequently incorporate client stories and quotes (as discussed in Chapter Five). The need must be obvious and urgent. Like a grant proposal, an appeal letter is most often composed of several different components. At minimum, there’s the outer envelope, a remit envelope or other ...
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Publisher Resources

ISBN: 9780470482865Purchase book