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Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
book

Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising

by Cheryl A. Clarke
January 2009
Beginner content levelBeginner
212 pages
5h 33m
English
Jossey-Bass
Content preview from Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
chapter FOUR
The Proposal Narrative
Introducing the Characters and the Place
If a letter of inquiry is akin to a short story, then a proposal narrative is analogous to a novel. When I first started working in the nonprofit field nearly two decades ago, proposal narratives often were of epic length, some as long as fifteen, twenty, even twenty-five pages. Today, in response to changing funder requirements and the use of online submissions, we write slimmer stories that typically run between five to ten pages in length, occasionally even shorter. There’s a lot of information that must be packed in these relatively few pages. For a proposal to rise out of the “slush pile” of other submissions, it must engage the reader by being well written ...
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Publisher Resources

ISBN: 9780470482865Purchase book