
instance, the norm of wearing clothes, others persist even though there
is no sanction for violating them. The conclusion is that cultures form
simply because conformist learning is adaptive.
Memetics
Since evolution was first proposed as an explanation for biological diver-
sity, numerous social theorists have pointed out its profound similari-
ties to human culture—in fact, it appears that Darwin may have bor-
rowed the insight of incremental adaptation of species from the writings
of Sir William Jones on the evolution of Indo-European languages,
which Jones had described as “homology by descent.” It is apparent that
ideas, behaviors, and other changeable ...