September 2013
Intermediate to advanced
358 pages
9h 31m
English
Content preview from The Digital Crown
Chapter 1
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Chapter 1Understanding Branding, Content Strategy, and Content Marketing
Abstract
The web provides an ever-changing, morphing platform for content, which is an ongoing conversation between your company and your customers. We need to keep up, not only with the technology but also the audience—who are they, what do they want, and how can we get their attention and keep it? The answers to all of those questions start with one thing—content strategy. We need to learn about our audience, figure out how to reach them, and enter into a conversation with them so that there is trust and comfort. To do that, we need a solid system that keeps us on track ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.