image Chapter 4

Publishing Content for Everywhere


We need to forget much of the way we used to think about producing and publishing content. In today’s media-hungry world, people access your content whenever and wherever it suits them. Therefore, your content needs to be able to float easily on different channels without compromising its integrity and thus compromising the possibility of a sale or connection with your company. To do that, you need to manage your content carefully and structure it to work on many platforms.


multichannel publishing; mobile content; content modeling; content strategy; content management systems; structured ...

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