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The Digital Crown
book

The Digital Crown

by Ahava Leibtag
September 2013
Intermediate to advanced
358 pages
9h 31m
English
Morgan Kaufmann
Content preview from The Digital Crown
Rule 4

Create Multidisciplinary Content Teams

Abstract

Rule #4 makes the case for a multidisciplinary team to create your content. By multidisciplinary we mean different types of web professionals as well as people from many departments within the company who will have valuable insight into the process and the product. Finding the right people means having a carefully crafted mix of personality types and professional skills and managing them just as carefully.

Keywords

multidisciplinary teams; audience engagement; multidisciplinary approach

So far, we have covered a lot about the philosophy of how to think about content. You now understand the importance of branding so you know who you are and what you’re trying to say. We also broke down the building ...

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Publisher Resources

ISBN: 9780124076747