The Digital Crown

Chapter 10

The Dream Digital Team

Abstract

The people on your digital content team will make all the difference when it comes to meeting your achievement thresholds. This chapter outlines exactly who you need on that team and how they need to work together. A mix of talents is critical, as are people who can work across disciplines. More important than any of the skill sets is the ability of each team member to work as part of a bigger effort, to understand his or her role and the roles of all teammates, and to listen to and learn from each other. With the right mix of creative, business, and technical expertise, led by someone with strong management ...