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The Digital Crown
book

The Digital Crown

by Ahava Leibtag
September 2013
Intermediate to advanced
358 pages
9h 31m
English
Morgan Kaufmann
Content preview from The Digital Crown
Rule 7

Invest in Professionals and Trust Them

Abstract

We don’t all have all of the skills we need to create great content. Whether because of financial or talent deficits, sometimes we need to hire an outside consultant to help us get the job done. Hiring a consultant offers a breath of fresh air, a new perspective, someone who does not have history/baggage and can speak freely, and someone who can bring their years of experience to the task. The important thing is to listen to the expert you have hired; do not dismiss his opinion out of hand simply because you don’t agree. Respect his professionalism and trust him. Hire someone who is a good listener, a good negotiator, and can communicate well, and you will find that this person becomes an ...

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Publisher Resources

ISBN: 9780124076747