September 2013
Intermediate to advanced
358 pages
9h 31m
English
Content preview from The Digital Crown
Chapter 8
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Chapter 8The Content Strategists’ Toolkit
Abstract
Content strategists use data, research, tools, and guidelines to develop a process by which to create, manage, and publish content. It is vital that your team approaches this part of the process knowing that they are building future content by seeing what has already been done and where the company wants to go with content. Sometimes the work can feel tedious and monumental, but in the end, it is worth all the time and effort.
Keywords
content strategy; personas; framework; analytics; guidelines; tools; quantitative research; qualitative research; engagement metrics; site search analytics; key ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.