image Chapter 8

The Content Strategists’ Toolkit

Abstract

Content strategists use data, research, tools, and guidelines to develop a process by which to create, manage, and publish content. It is vital that your team approaches this part of the process knowing that they are building future content by seeing what has already been done and where the company wants to go with content. Sometimes the work can feel tedious and monumental, but in the end, it is worth all the time and effort.

Keywords

content strategy; personas; framework; analytics; guidelines; tools; quantitative research; qualitative research; engagement metrics; site search analytics; key ...

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