image Chapter 9

Content Marketing Sustains the Conversation

Abstract

Marketing your content means sharing your brand via a conversation with the audience. In today’s marketplace, your audience expects honesty and transparency; you will benefit from sharing your content, even if you might feel that you are “giving away your secrets.” The content needs to fit in with your identity pillars and strategy and meet the goals that you and your team have identified. In addition to selling your company to your audience, you need to sell the idea of content marketing to your company, especially to the C-suite, proving to them with facts and figures that sharing ...

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