September 2013
Intermediate to advanced
358 pages
9h 31m
English
Content preview from The Digital Crown
Chapter 9
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Chapter 9Content Marketing Sustains the Conversation
Abstract
Marketing your content means sharing your brand via a conversation with the audience. In today’s marketplace, your audience expects honesty and transparency; you will benefit from sharing your content, even if you might feel that you are “giving away your secrets.” The content needs to fit in with your identity pillars and strategy and meet the goals that you and your team have identified. In addition to selling your company to your audience, you need to sell the idea of content marketing to your company, especially to the C-suite, proving to them with facts and figures that sharing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.