September 2013
Intermediate to advanced
358 pages
9h 31m
English
Content preview from The Digital Crown
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Index
Note: Page numbers followed by f indicate figures, t indicate tables and b indicate boxes.
A
Adaptive content
conversation, 110
multi-channel publishing, 111
reusable content, 111
structured content, 111–112
Aggregated content, 84t
Analytics data, 213–214
Audience
conversation, 23
customers need, 24–25
digital strategy roadmap, 23
“Know Your Audience”, 24
people/customers, 23–24
tools
CNNMoney article, Nike, 30
customer, See Customers
B
Branding
amalgamation, 9–10
attributes vs. identity pillars, 181–182
brand communities, 11
consistency, 13–14
and content marketing, See Content marketing
and content strategy, See Content strategy
copywriter and photographer, 9
employees, 12–13
good brand management, 11
image and tagline, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.