The Digital Crown

Introduction

Thus far, you have learned how important content is as a business asset, as well as how to structure your content so it can float everywhere. You now understand your target audiences clearly and can frame and distribute content that drives your sales cycle. By clearly defining your content strategy, you are now ready to produce content—great conversations that will affect your bottom line.

Content Marketing Attracts, Nurtures, and Converts Customers

In Chapter 9, we are going to discover content marketing. Content marketing fuels the conversation by consistently engaging your audiences with your content. Your customers communicate and keep in touch through various content vehicles, such as email newsletters, blogs, and traditional ...