When we send our content out “there” we know that it will be floating on many waves, touching our audience at different points along the way. We need to identify the channels through which we share our content and start thinking of our audience as a community with whom we want to have a long, rich conversation. We should learn to listen to them as much, if not more, than we want them to listen to us. This audience engagement must involve building the community, knowing where and how they want information, and then measuring the effect of our strategy on their actions.
community engagement; audience ...