Foreword

“A few strong instincts and a few plain rules suffice us.” – Ralph Waldo Edison

As toddlers, they keep us safe: don’t touch the stove. Look both ways before you cross the street. Dessert comes after broccoli.

In school, they keep us orderly: Raise your hand. Get to class on time. No running in the hallways.

And the older we get, the more we have to remember: Pay your bills on time. Use your turn signal. Don’t wear white before Memorial Day. Call your mother.

To be honest, I don’t spend a whole lot of time thinking about rules, at least not when it comes to my work. As Thomas Edison once said, “Hell, there are no rules here—we’re trying to accomplish something!”

And yet, when it comes to content, I think the main problem we face is ...

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