September 2013
Intermediate to advanced
358 pages
9h 31m
English
Content preview from The Digital Crown
Chapter 2
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Chapter 2Making the Case for Content
Abstract
As one of the first steps in developing content and creating a content strategy, you need to understand the business objectives of your company or institution. This may include learning about sales cycles, different types of media, and expected achievements. Once you are prepared with that information, it is time to approach the executives, or C-suite, to convince them to support your content management and development efforts. It is vital to learn about how the C-suite thinks and what is important to them before approaching that team. Once you present your ideas, be prepared for their objections. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.