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The Digital Crown
book

The Digital Crown

by Ahava Leibtag
September 2013
Intermediate to advanced
358 pages
9h 31m
English
Morgan Kaufmann
Content preview from The Digital Crown

Conclusion

In October 2010, I wrote a blog about the television show Mad Men and content strategy:

Anyone who has ever worked in an ad agency setting should watch Mad Men, a television series about advertising set in the 1960s. Jon Hamm, the lead, plays Don Draper, the creative director of a fictional ad agency, and watching him spin creative magic is—well—magical. However, this season, Don and his partners are faced with the possible dissolution of their firm, following the loss of a huge account. When his protégé, Peggy, asks him, ‘Isn’t there anything we can do?’ Don responds, ‘No, we’re creative … the least important, most important thing there is.’ What struck me most about this comment is how it applies to web content (and having worked ...

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Publisher Resources

ISBN: 9780124076747