The Digital Crown

Conclusion

In October 2010, I wrote a blog about the television show Mad Men and content strategy:

Anyone who has ever worked in an ad agency setting should watch Mad Men, a television series about advertising set in the 1960s. Jon Hamm, the lead, plays Don Draper, the creative director of a fictional ad agency, and watching him spin creative magic is—well—magical. However, this season, Don and his partners are faced with the possible dissolution of their firm, following the loss of a huge account. When his protégé, Peggy, asks him, ‘Isn’t there anything we can do?’ Don responds, ‘No, we’re creative … the least important, most important thing there is.’ What struck me most about this comment is how it applies to web content (and having worked ...