June 2021
Beginner
368 pages
4h 46m
English
Content preview from The Ultimate LinkedIn Sales Guide
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CHAPTER 2LINKEDIN FREE VERSUS PREMIUM/SALES NAVIGATOR
One of the biggest questions many companies, sales leaders and salespeople ask me when using LinkedIn is: Do I need LinkedIn Sales Navigator to be good at social selling?
LinkedIn Sales Navigator, for those who don't know, is LinkedIn's premium upgraded sales option. You pay a monthly or yearly subscription fee and get access to a whole host of additional features that aren't available on the standard free LinkedIn account.
There are actually two questions that you need to ask with two very important answers:
Do you have to have LinkedIn Premium or Sales Navigator to be successful on LinkedIn in generating leads and sales?
The answer is a very strong no. No, you do not need to pay to upgrade to a premium LinkedIn account to generate leads and sales from LinkedIn.
The second question that you should ask is: Is LinkedIn Premium/Sales Navigator valuable?
The answer to this is a very strong yes. Yes, because these platforms are packed with features that offer an immense amount of value.
The key is knowing whether they are right for you and when it's the right time to use them.
This might surprise you, but most of what I have achieved over my years using LinkedIn has been done on the free account. When I say most, I mean literally 95% of what I have achieved. The huge number of followers, the sales, the revenue, the personal brand, all done without upgrading and paying for Sales Navigator.
I'll show you exactly how I've done ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.