June 2021
Beginner
368 pages
4h 46m
English
Content preview from The Ultimate LinkedIn Sales Guide
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CHAPTER 22LINKEDIN TOOLS, TECHNOLOGY & SOFTWARE
There are many tools out there that can support your digital and social selling efforts via LinkedIn. They can help you with content creation, message recording, video/photo equipment, posting automation and more.
There is a fine line between being smart with technology and trying to take too many shortcuts …
There are tools, software and third party organisations that offer to automate or do some key LinkedIn and Social Selling tasks for you. My advice would be to be cautious with these.
The best content on LinkedIn is the content created by YOU, not something by someone else and shared by you.
The best messages are the messages written by YOU and personalised with truly relevant information and real authenticity, not a bland template scheduled to be sent out to everyone.
There are tools that will help you sell better on LinkedIn, and there are tools that claim to sell for you on LinkedIn. I'd recommend using tools that help you sell better.
Here are the ones that I am currently using right now:
Buffer
I use www.buffer.com to schedule content in advance. I have also used, and would also recommend, Hootsuite, which does the same.
Canva
I use www.canva.com to create a lot of the content that I share, as well as for creating LinkedIn banners.
Vidyard
I use www.vidyard.com to record, edit and share great videos, both for content and for prospecting.
Shield Analytics
I use www.shieldapp.ai to see deeper analytics of my content on ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.