June 2021
Beginner
368 pages
4h 46m
English
Content preview from The Ultimate LinkedIn Sales Guide
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CHAPTER 4CREATING A FULLY OPTIMISED LINKEDIN PROFILE
Your LinkedIn profile can help you generate both inbound and outbound sales opportunities.
Done right, and with the right information and wording, your profile can generate inbound sales inquiries.
People will find your profile from a variety of means (your content, looking at your company page, tagging). After reading your well‐written profile, if it connects with them and they are interested in what you sell, they will contact you, either by LinkedIn message or whichever other options you provide.
If you follow my advice on how to design a fully optimised profile and back it up with content and building a personal brand, you'll be in a good position to start generating regular inbound leads.
However, LinkedIn also gives you an opportunity to generate OUTBOUND sales opportunities. For everyone working in sales, this is important for you. Your job is to sell! Whilst everyone in sales loves a good inbound lead, our job in sales is to go out there and CREATE opportunities.
One of the ways in which you can do this on LinkedIn is to message people who view your profile. It's one of the best features on LinkedIn and is available on both the free account and the paid upgraded Premium or Sales Navigator account.
It's also worth noting that on the free LinkedIn account you can only see the most recent three or four people who have viewed your profile. As you start to check regularly, as long as you check this two or three times per ...
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