The Ultimate LinkedIn Sales Guide

CHAPTER 3THE PILLARS OF LINKEDIN SUCCESS

There are so many components to LinkedIn, many that most people never even think about or do anything with, that it takes a while to go through all of the key parts.

Your profile can be broken down into micro‐sections. There are many different search techniques to find prospects, messaging styles, content strategies, and personal branding principles, which means it's a complex process to get the most out of LinkedIn.

To make this as simple as possible, I've broken it down and simplified it into these five key pillars:

1. Profile
2. Network
3. Messaging
4. Content
5. Personal Brand

Not only are these the key pillars of LinkedIn success, but they're also in the order in which I would recommend that you work on them (which is also how this book is structured). The reason that the order is important is due to how they are all so closely connected.

For example:

• Your LinkedIn profile is the first thing to work on and in my opinion is the foundation of all success on LinkedIn. You could read this book, skip the first two pillars and jump straight into content. Let's say you read everything I've shared about creating amazing content on LinkedIn and creating viral content and you go out and create a fantastic post that goes viral straightaway! You're feeling pretty happy with yourself; your post starts clocking above 100,000 views.

A large percentage of those people, having enjoyed this amazing post that you've created, are now going to want to learn more ...